Pfizer has taken a bold new approach to promoting its COVID-19 booster shot, with a new commercial starring none other than lifestyle guru and television personality, Martha Stewart. The ad, titled "Unwelcome Guest," is a departure from Pfizer's previous conservative vaccine commercials and is sure to grab the attention of viewers.
In the 30-second spot, Stewart is seen in her perfectly appointed kitchen sharpening a large Samurai sword as she says, "You know that unwelcome guest everyone wishes would leave already? That's COVID-19." The ad focuses on how the updated Pfizer shot protects against the highly-contagious omicron variant of the virus.
Stewart's confident and in-control demeanor is both charming and vaguely menacing as she effortlessly lops the top off a pineapple, slips her shirt down her shoulder to show a blue bandage, and asks in a sultry voice, "Got it?" The whole vibe of the ad is a mix of "Kill Bill" and "Top Chef," and the beautiful direction and clean aesthetic make it a feast for the eyes.
Pfizer was a major player in the fight against COVID-19, with its vaccine Comirnaty and antiviral drug Paxlovid, and the company hopes to continue that success with its new booster shot. The ad aims to motivate viewers to visit the Centers for Disease Control and Prevention's vaccines.gov site to learn more about the vaccine and its benefits.
In a time when the world is still grappling with the pandemic, Pfizer's bold new approach to vaccine promotion is a breath of fresh air. With its entertaining and attention-grabbing ad, the company is sure to reach a wide audience and help continue the fight against COVID-19.