It’s been nearly 25 years since June was first declared as Pride Month by President Bill Clinton in 1999. Along with federal recognition, over the years brands have incorporated lesbian, gay, bisexual, transgender, and queer messaging in products and campaigns as a way to celebrate the community’s ongoing advancements toward equality, protection, and inclusion.
Here is the list of some of the brands and retailers that are donating to causes that support LGBTQ+ people and are releasing products with purpose — Pride-themed apparel, footwear, beauty, and accessories collections with empowering messages:
American Eagle has partnered with influencer Olivia Ponton on a colorful collection featuring genderless T-shirts, boxers, shorts, and more. The retailer will continue its support of the It Gets Better Project by donating $100,000. It Gets Better Project is dedicated to empowering and connecting LGBTQ+ youth worldwide.
The second brand is Dr. Martens. It continues its partnership with a $200,000 commitment to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ+ young people.
Psycho Bunny is another brand that has looked within for its limited-edition Pride Month T-shirt designed by its director of stores, Michael J. Lopez. It will donate 100 percent of net proceeds to One Pulse Foundation, which empowers LGBTQ+ youth.
Not Rainbow Capitalism These Pride Brands Give Back
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