Anheuser Busch InBev’s Bud Light has lost its top spot in the US beer market to Constellation Brands’ Modelo Especial, a Mexican Beer, after a backlash from conservatives over a social media promotion with the transgender influencer Dylan Mulvaney. According to the consulting company Bump Williams, which sources data from NielsenIQ, Sales of Bud Light dropped 24.6% in the four weeks that ended June 3 from a year earlier, while Modelo Especial sales rose 10.2%. Constellation’s Modelo Especial was the top-selling beer brand in the US with an 8.4% share of overall beer sales through retail stores for the period ending June 3. Bud Light came in second with a 7.3% share. Bud Light sales declined due to right-wing media’s barrage of negative headlines following its partnership with Mulvaney and the brand’s tepid response to the controversy that angered LGBTQ+ advocates. A single can bearing her face was provided for a social media post, but some prominent conservative figures attacked the brand, and social media posts spewed transphobic comments. All US leading light beer brands have a history of supporting LGBTQ+ rights, often in the form of sponsorship of pride events. Constellation Brands partners with Stonewall Sports, for instance, an organization promoting LGBTQ+ representation in sports. Queer News Tonight also covered the release of a Modelo add featuring Out Lesbian South Florida DJ, Citizen Jane.
After Backlash For LGBTQ+ Support, Bud Light Loses Spot As America’s Favorite Beer to LGBTQ+
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