Major brands are now increasingly partnering with transgender actors and influencers in their ad campaigns, with massive support from the LGBTQ+ community and its allies. However, brands like Bud Light and Nike have come under fire for featuring trans influencers like @dylanmulvaney7979 in the face of growing anti-trans hate and legislation. Mulvaney’s posts were flooded with aggressive comments and threats to boycott the companies. Countless videos appeared online throwing Bud Light beer into the trash and pouring it down the drain. Despite often being the targets of criticism from online trolls and conservative public figures, advertising shows no sign of slowing down in trans representation and continues to symbolize allyship.
Transgender representation in advertising has come a long way over the decades since subtle, queer-coded messaging first began popping up 40 years ago and when marketers described it as “our little secret” in the 1990s.
However, as anti-trans discrimination persists and transgender people continue to be targeted in America’s political culture wars, progressive companies and trans brand representatives face conservative condemnation.
Dylan Mulvaney Causes A Stir As Spokesperson For Bud Light & Nike
- DJ Nena
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- Tags: Discrimination, LGBTQ+, Queer
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