Dockers, the renowned apparel brand, has launched a new gender-neutral Pride collection to commemorate and celebrate the LGBTQ+ community. The collection features a range of clothing items, and Dockers has also announced its partnership with the Stonewall Community Foundation, a prominent LGBTQ+ charity. With its vibrant designs and inclusive message, Dockers aims to embrace the diversity and love within the LGBTQIA+ community during Pride Month.
The Gender-Neutral Pride Collection
Dockers’ Pride collection comprises various gender-neutral styles, including t-shirts, tank tops, sweatshirts, and shorts. The designs prominently feature colorful sunburst graphics inspired by the inclusive Pride flag colors. Additionally, the collection incorporates American Sign Language symbols for “peace” and “I love you.” By emphasizing love and inclusivity, Dockers showcases its support for the LGBTQIA+ community through fashion.
Partnership with Stonewall Community Foundation
For the sixth consecutive year, Dockers has established a partnership with the Stonewall Community Foundation, a well-respected LGBTQ+ charity. Throughout 2023, Dockers will continue supporting the foundation’s initiatives that benefit the LGBTQIA+ community. In addition to this ongoing partnership, Dockers has also contributed funds to Casa Frida, a shelter in Mexico City that offers health services and accommodations to LGBTQIA+ individuals escaping extreme violence and displacement.
Dockers’ Commitment to Equality
Dockers expressed their commitment to celebrating LGBTQIA+ love in all its forms, highlighting that love is both grandiose and minute, shared and personal. By incorporating diverse designs and partnering with LGBTQ+ organizations, Dockers aims to foster a more inclusive and accepting future.
Availability and Philanthropic Efforts
The gender-neutral Pride collection is now available for purchase on uk.dockers.com and usdockers.com. The collection consists of five pieces, ranging in price from £30 to £60, and is offered in sizes XS to XL. Dockers joins a growing list of brands, including Reebok, Abercrombie & Fitch, American Eagle, Apple, and Jean Paul Gaultier, that are launching Pride collections and making charitable donations in support of the LGBTQ+ community.
Overcoming Backlash for Inclusivity
While many brands have received backlash from bigots for their support of LGBTQ+ inclusivity, Dockers remains dedicated to promoting acceptance and love. The North Face, in response to criticism, emphasized their commitment to shaping a future that is more accepting and loving, acknowledging the importance of their brand in fostering positive change.
