Lil Nas X has been racking up corporate endorsements for the past two years. One of our favorites is the decidedly queer, colorful campaign for Coca-Cola-owned Vitaminwater where he gets to wear many fabulous outfits.
The “Nourish Every You” campaign has six campy spots and each ad aligns with one of the vitamin water flavors, which Coca-Cola hopes will connect with Generation Z in particular.
The unreleased track “Give Me One Chance” is featured in each ad, giving it buzz and familiarity before it’s widely available.
Sporting a flowing crimson outfit in “XXX Zero,” Lil Nas X reaches out to the knee of a young man while a woman spies on them but cheers him on.
Read more at
queerty.com
