Kellogg’s released a new cereal for Pride Month, “Together with Pride,” which has rainbow-colored cereal hearts in the colors of the rainbow flag, covered in edible glitter. Kellogg’s announced the cereal last month, and right on cue, several religious right and anti-LGBTQ groups are trying to boycott the conglomerate for daring to support LGBTQ people. This is not the first time Kellogg’s has released something for the LGBTQ community that earned conservative backlash. Just having LGBTQ people in their commercials has sent anti-LGBTQ people into a frenzy. For every box purchased, Kellogg’s is donating $3 of the $3.99 suggested retail price to GLAAD if customers upload their receipt to their website.
(VIDEO) Evangelical groups enraged at Kellogg’s Pride cereal for “pushing the LGBTQ agenda”
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