Universal’s Bros became the latest live-action theatrical comedy to play in primarily empty theatres. The Billy Eichner/Luke Macfarlane-starring romantic comedy earned just $4.8 million over the weekend. That includes $1.84 million on Friday, which includes $500,000 in Thursday previews. That’s a lower debut than Jo Koy’s Easter Sunday, which grossed $5.44 million in early August. Written by Eichner and Nicolas Stoller and directed by Stoller, it is technically the first mainstream, wide theatrical release rom-com starring a same-sex couple. The film earned an A from Cinemascore and has 91% and 7.18/10 on Rotten Tomatoes. Scott Mendelson’s review in Forbes says, “ Eichner is not a star, Stoller is not a marquee director, and the only marketing hook this one had was ‘the first mainstream LGBTQIA theatrical romantic comedy.’ It was also two decades too late.” He adds, “Bros. should have existed (and might have flourished) 25 years ago, coming off the successes of The Birdcage and In and Out. Hollywood ignored its late-90s inclusive success stories….and spent the 2000s and most of the 2010s chasing four-quadrant ‘white guy discovers he’s special and saves the day while getting the girl’ action fantasy franchises.” He fears that the movie will end up with over/under $12 million domestically, hoping that PVOD will ride to the rescue.
Where Was The Gay Community For Bros ‘Coming Out’ Opening Weekend
- Kishi Chad
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