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California Mandates Gender-Neutral Toy Aisles For Large Retailers

Rotella & Hernandez Immigration & Family Law

California Gov. Gavin Newsom signed into law Saturday a bill requiring large retailers to provide gender-neutral toy sections. California is the first state to adopt such a law. LGBTQ advocates have pointed out that marketing methods using pink and blue hues "pressure children to conform to gender stereotypes." The Consumer Federation of California supported the law, saying: "Keeping similar items that are traditionally marketed either for girls or for boys separated makes it more difficult for the consumer to compare the products and incorrectly implies that their use by one gender is inappropriate."